TY  - BOOK
T1  - Marketing research : an applied approach
T2  - McGraw-Hill series in marketing
A1  - Kinnear, Thomas C.
A2  - Taylor, James R.
LA  - English
PP  - New York etc.
PB  - McGraw-Hill
YR  - 1996
ED  - 5th ed.
UL  - https://colectivo.uloyola.es/Record/L186913
OP  - 888
SN  - 0079122523
KW  - Marketing
KW  - Investigación comercial
ER  -