Cita APA

Cravens, D. W. (2006). Strategic marketing (10th. ed.). London [etc.]: McGraw-Hill.

Citación estilo Chicago

Cravens, David W. Strategic Marketing. 10th. ed. London [etc.]: McGraw-Hill, 2006.

Cita MLA

Cravens, David W. Strategic Marketing. 10th. ed. London [etc.]: McGraw-Hill, 2006.