APA Citation

Cravens, D. W. (2006). Strategic marketing (10th. ed.). London [etc.]: McGraw-Hill.

Chicago Style Citation

Cravens, David W. Strategic Marketing. 10th. ed. London [etc.]: McGraw-Hill, 2006.

MLA Citation

Cravens, David W. Strategic Marketing. 10th. ed. London [etc.]: McGraw-Hill, 2006.

Warning: These citations may not always be 100% accurate.