TY  - BOOK
T1  - Strategic marketing
A1  - Cravens, David W
LA  - English
PP  - London etc.
PB  - McGraw-Hill
YR  - 2006
ED  - 10th. ed.
UL  - https://colectivo.uloyola.es/Record/L187679
OP  - 653
SN  - 9780071326230
KW  - Estrategia de marketing
ER  -