TY  - BOOK
T1  - Brands with a conscience : how to build a successful and responsible brand
A2  - Horlings, Sandra
A2  - Ind, Nicholas
LA  - English
PP  - London
PB  - Kogan Page
YR  - 2016
UL  - https://colectivo.uloyola.es/Record/L187997
OP  - 224
SN  - 9780749475444
KW  - Marcas comerciales
KW  - Marketing : Aspectos éticos
KW  - Desarrollo económico : Aspectos ambientales
ER  -