TY  - GEN
T1  - The handbook of communication and corporate social responsibility
T2  - Libros electrónicos en ECONIS
T2  - Colección de libros electrónicos de ULoyola
A2  - Bartlett, Jennifer L.
A2  - Ihlen, Oyvind
A2  - May, Steven K.
LA  - English
PP  - Chichester
PB  - Wiley-Blackwell
YR  - 2011
UL  - https://colectivo.uloyola.es/Record/L188070
AB  - While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"--
SN  - 9781444336344
KW  - Empresas : Responsabilidad social
KW  - Libros electrónicos
ER  -