TY  - GEN
T1  - Marketing in developing countries
T2  - Colección de libros electrónicos de ULoyola
T2  - Marketing (Routledge)
T2  - Libros electrónicos en Ebscohost
A1  - Kindra, G.S.
LA  - English
PP  - New York etc.
PB  - Routledge
YR  - 2015
UL  - https://colectivo.uloyola.es/Record/L190528
AB  - The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
SN  - 9781138792531
SN  - 9781317646709
SN  - 9781317646693
KW  - Marketing
KW  - Desarrollo económico
KW  - Países en desarrollo
KW  - Libros electrónicos
ER  -