Cita APA

Kotler, P. 1., Setiawan, I., & Kartajaya, H. (2017). Marketing 4.0: Moving from traditional to digital. Hoboken, New Jersey: John Wiley & Sons.

Citación estilo Chicago

Kotler, Philip 1931-, Iwan Setiawan, and Hermawan Kartajaya. Marketing 4.0: Moving From Traditional to Digital. Hoboken, New Jersey: John Wiley & Sons, 2017.

Cita MLA

Kotler, Philip 1931-, Iwan Setiawan, and Hermawan Kartajaya. Marketing 4.0: Moving From Traditional to Digital. Hoboken, New Jersey: John Wiley & Sons, 2017.