TY  - BOOK
T1  - Aaker on Branding : 20 principles that drive success
A1  - Aaker, David A., 1938-
LA  - English
PP  - New York
PB  - Morgan James
YR  - 2014
UL  - https://colectivo.uloyola.es/Record/L193717
OP  - 208
SN  - 9781614488323
KW  - Imagen corporativa
KW  - Marcas comerciales
ER  -