Aaker, D. A., & Joachimsthaler, E. (2009). Brand Leadership. New York: Free Press.
Chicago Style CitationAaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: Free Press, 2009.
MLA CitationAaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: Free Press, 2009.
Warning: These citations may not always be 100% accurate.