APA Citation

Aaker, D. A., & Joachimsthaler, E. (2009). Brand Leadership. New York: Free Press.

Chicago Style Citation

Aaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: Free Press, 2009.

MLA Citation

Aaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: Free Press, 2009.

Warning: These citations may not always be 100% accurate.