Aaker, D. A., & Joachimsthaler, E. (2009). Brand Leadership. New York: Free Press.
Citación estilo ChicagoAaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: Free Press, 2009.
Cita MLAAaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: Free Press, 2009.
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