TY  - BOOK
T1  - Competitive strategy : techniques for analyzing industries and competitors
A1  - Porter, Michael E.
LA  - English
PP  - New York
PB  - the free press
YR  - 2004
UL  - https://colectivo.uloyola.es/Record/L194052
OP  - 396
SN  - 0743260880
KW  - Competencia económica
KW  - Planificación estratégica
ER  -