Tybout, A. M., Kotler, P. 1., Calkins, T., & Kellogg School of Management. (2005). Kellogg on branding: The marketing faculty of the Kellogg School of Management. New York, [etc.]: John Wiley.
Citación estilo ChicagoTybout, Alice M., Philip 1931- Kotler, Tim Calkins, and Kellogg School of Management. Kellogg On Branding: The Marketing Faculty of the Kellogg School of Management. New York, [etc.]: John Wiley, 2005.
Cita MLATybout, Alice M., Philip 1931- Kotler, Tim Calkins, and Kellogg School of Management. Kellogg On Branding: The Marketing Faculty of the Kellogg School of Management. New York, [etc.]: John Wiley, 2005.
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