TY  - BOOK
T1  - Kellogg on branding : the marketing faculty of the Kellogg School of Management
A2  - Tybout, Alice M.
A2  - Kotler, Philip 1931-
A2  - Calkins, Tim
A2  - Kellogg School of Management
LA  - English
PP  - New York, etc.
PB  - John Wiley
YR  - 2005
UL  - https://colectivo.uloyola.es/Record/L194089
OP  - 334
SN  - 9780471690160
KW  - Marcas comerciales
ER  -