TY  - BOOK
T1  - Advertising creative : strategy, copy, and design
A1  - Altstiel, Tom
A2  - Grow, Jean
LA  - English
PP  - London
PB  - Sage Publications
YR  - 2017
ED  - 4th edition
UL  - https://colectivo.uloyola.es/Record/L194091
OP  - 463
SN  - 9781506315386
KW  - Publicidad
KW  - Agencias de publicidad
ER  -