APA Citation

Neumeier, M. (2016). The brand flip: Why customers now run companies and how to profit from it. Berkekley: New Riders.

Chicago Style Citation

Neumeier, Marty. The Brand Flip: Why Customers Now Run Companies and How to Profit From It. Berkekley: New Riders, 2016.

MLA Citation

Neumeier, Marty. The Brand Flip: Why Customers Now Run Companies and How to Profit From It. Berkekley: New Riders, 2016.

Warning: These citations may not always be 100% accurate.