Kotler, P., & Keller, K. L. (2016). Marketing management (15 global edition.). Harlow: Pearson Education Limited.
Citación estilo ChicagoKotler, Philip, and Kevin Lane Keller. Marketing Management. 15 global edition. Harlow: Pearson Education Limited, 2016.
Cita MLAKotler, Philip, and Kevin Lane Keller. Marketing Management. 15 global edition. Harlow: Pearson Education Limited, 2016.
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