APA Citation

Kotler, P. 1., & Keller, K. L. (2016). Marketing management (15 global edition.). Harlow: Pearson Education Limited.

Chicago Style Citation

Kotler, Philip 1931-, and Kevin Lane Keller. Marketing Management. 15 global edition. Harlow: Pearson Education Limited, 2016.

MLA Citation

Kotler, Philip 1931-, and Kevin Lane Keller. Marketing Management. 15 global edition. Harlow: Pearson Education Limited, 2016.

Warning: These citations may not always be 100% accurate.