TY  - GEN
T1  - Marketing management
A1  - Kotler, Philip 1931-
A2  - Keller, Kevin Lane
LA  - English
PP  - Harlow
PB  - Pearson Education Limited
YR  - 2016
ED  - 15 global edition
UL  - https://colectivo.uloyola.es/Record/L195444
OP  - 714
SN  - 9781292092621
SN  - 1292092629
KW  - Marketing
ER  -