TY  - BOOK
T1  - International marketing
A2  - Gilly, Mary C.
A2  - Money, R. Bruce
A2  - Graham, John L.
A2  - Cateora, Philip R.
LA  - English
PP  - Santa Fé de Bogotá etc.
PB  - Mcgraw-Hill
YR  - 2016
ED  - Seventeenth edition
UL  - https://colectivo.uloyola.es/Record/L195643
OP  - 662
SN  - 9780077842161
KW  - Marketing internacional
ER  -