APA Citation

Gad, T. (2016). Customer experience branding: Driving engagement through surprise and innovation. London: Kogan Page.

Chicago Style Citation

Gad, Thomas. Customer Experience Branding: Driving Engagement Through Surprise and Innovation. London: Kogan Page, 2016.

MLA Citation

Gad, Thomas. Customer Experience Branding: Driving Engagement Through Surprise and Innovation. London: Kogan Page, 2016.

Warning: These citations may not always be 100% accurate.