TY  - BOOK
T1  - Customer experience branding : driving engagement through surprise and innovation
A1  - Gad, Thomas
LA  - English
PP  - London
PB  - Kogan Page
YR  - 2016
UL  - https://colectivo.uloyola.es/Record/L203693
OP  - 168
SN  - 9780749477509
KW  - Marketing
KW  - Consumidores : Comportamiento
ER  -