TY  - BOOK
T1  - Branding your business : promoting your business, attracting customers and standing out in the market place
T2  - Business success (Kogan Page)
A1  - Hammond, James, 1952-
LA  - English
PP  - London
PB  - Kogan Page
YR  - 2011
ED  - Revised edition
UL  - https://colectivo.uloyola.es/Record/L203695
OP  - 276
SN  - 9780749462963 (pbk.) :
KW  - Consumidores : Comportamiento
KW  - Sensaciones
KW  - Comunicación en marketing
KW  - Emociones
KW  - Percepción
ER  -