TY  - BOOK
T1  - On purpose : delivering a branded customer experience people love
A1  - Smith, Shaun F.
A2  - Milligan, Andy
LA  - English
PP  - London
PB  - Kogan Page
YR  - 2015
UL  - https://colectivo.uloyola.es/Record/L203698
OP  - 278
SN  - 9780749471910
KW  - Consumidores : Comportamiento
KW  - Marketing relacional
ER  -