APA Citation

Bauer, A. (2006). Moment of truth: Redefining the CEO's brand management agenda. New York: Palgrave.

Chicago Style Citation

Bauer, Andreas. Moment of Truth: Redefining the CEO's Brand Management Agenda. New York: Palgrave, 2006.

MLA Citation

Bauer, Andreas. Moment of Truth: Redefining the CEO's Brand Management Agenda. New York: Palgrave, 2006.

Warning: These citations may not always be 100% accurate.