Iacobucci, D., & Churchill, G. A. (2018). Marketing research: Methodological foundations (12th edition.). Nashville, TN: Earlie Lite Books.
Chicago Style CitationIacobucci, Dawn, and Gilbert A. Churchill. Marketing Research: Methodological Foundations. 12th edition. Nashville, TN: Earlie Lite Books, 2018.
MLA CitationIacobucci, Dawn, and Gilbert A. Churchill. Marketing Research: Methodological Foundations. 12th edition. Nashville, TN: Earlie Lite Books, 2018.
Warning: These citations may not always be 100% accurate.