TY  - BOOK
T1  - Marketing research : methodological foundations
A1  - Iacobucci, Dawn
A2  - Churchill, Gilbert A
LA  - English
PP  - Nashville, TN
PB  - Earlie Lite Books
YR  - 2018
ED  - 12th edition
UL  - https://colectivo.uloyola.es/Record/L203995
OP  - 535
SN  - 9781439081013
KW  - Investigación comercial
KW  - Marketing : Investigación
ER  -