TY  - BOOK
T1  - The advertising handbook
T2  - Media practice.
A2  - Hardy, Jonathan, 1963-
A2  - Powell, Helen
A2  - MacRury, Iain
LA  - English
PP  - Abingdon, Oxon
PB  - Routledge
YR  - 2018
ED  - Fourth edition
UL  - https://colectivo.uloyola.es/Record/L205704
OP  - 280
NO  - Previous edition: 2002 by Sean Brierley.
SN  - 9780415423113
SN  - 0415423112
ER  -