TY  - BOOK
T1  - How brands grow : what marketers don't know
A1  - Sharp, Byron
LA  - English
PP  - London
PB  - Oxford University Press
YR  - 2010
ED  - 1st edition
UL  - https://colectivo.uloyola.es/Record/L207508
OP  - 228
SN  - 9780195573565
KW  - Publicidad
KW  - Marcas comerciales
KW  - Marketing
ER  -