TY  - GEN
T1  - The routledge handbook of positive communication : contributions of an emerging community of research on communication for happiness and social change
T2  - Colección de libros electrónicos de ULoyola
T2  - Libros electrónicos en Ebscohost
A2  - Muñiz Velázquez, José Antonio
A2  - Pulido, Cristina M.
LA  - English
PP  - New York etc.
PB  - Routledge
YR  - 2019
ED  - 1st edition
UL  - https://colectivo.uloyola.es/Record/L208267
AB  - The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
SN  - 9781351801591
SN  - 9781138633278
SN  - 9781315207759
KW  - Comunicación
KW  - Medios de comunicación social
ER  -