TY  - BOOK
T1  - Winning the story wars : why those who tell - and live - the best stories will rule the future
A1  - Sachs, Jonah
LA  - Spanish
PP  - Boston, Massachusetts
PB  - Harvard Business Review
YR  - 2012
ED  - 1a edición
UL  - https://colectivo.uloyola.es/Record/L208966
AB  - Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize
OP  - 264
SN  - 9781422143568
KW  - Medios de comunicación social
KW  - Consumidores : Comportamiento
KW  - Marketing : Aspectos sociales
ER  -