TY  - BOOK
T1  - Disruptive branding : how to win in times of change
A1  - Benbunan, Jacob
A2  - Knapp, Benjamin
A2  - Schreier, Gabor
LA  - English
PP  - London
PB  - Kogan Page
YR  - 2019
ED  - 1st edition
UL  - https://colectivo.uloyola.es/Record/L212539
OP  - 247
SN  - 9780749484064
KW  - Planificación estratégica
KW  - Branding (Marketing)
ER  -