TY  - BOOK
T1  - Building brand experiences : a practical guide to retaining brand relevance
A1  - Coleman, Darren
LA  - English
PP  - London
PB  - Kogan Page
YR  - 2018
ED  - 1st edition
UL  - https://colectivo.uloyola.es/Record/L212542
OP  - 280
SN  - 9780749481568
KW  - Consumidores : Comportamiento
KW  - Branding (Marketing)
ER  -