TY  - BOOK
T1  - Brand desire : how to create consumer involvement and inspiration
A1  - Ind, Nicholas
A2  - Iglesias, Oriol
LA  - English
PP  - London etc.
PB  - Bloomsbury
YR  - 2016
ED  - 1st edition
UL  - https://colectivo.uloyola.es/Record/L212544
OP  - 183
SN  - 9781472925350
KW  - Consumidores : Comportamiento
KW  - Marcas comerciales
ER  -