TY  - BOOK
T1  - Myths of PR : all publicity is good publicity and other popular misconceptions
A1  - Leigh, Rich
LA  - English
PP  - London
PB  - Kogan Page
YR  - 2017
ED  - 1st edition
UL  - https://colectivo.uloyola.es/Record/L215722
OP  - 210
SN  - 9780749479602
SN  - 9780749479596
KW  - Relaciones públicas
KW  - Publicidad
ER  -