TY  - BOOK
T1  - Storynomics : story-driven marketing in the post-advertising world
A1  - Mckee, Robert 1941-
LA  - Spanish
PP  - New York
PB  - Twelve
YR  - 2018
ED  - 1st edition
UL  - https://colectivo.uloyola.es/Record/L215727
OP  - 248
SN  - 9781538727935
KW  - Marketing
ER  -