TY - BOOK T1 - Hit makers : how to succeed in an age of distraction A1 - Thompson, Derek LA - Spanish PP - New York etc. PB - Penguin books YR - 2018 ED - 1a edición UL - https://colectivo.uloyola.es/Record/L215766 OP - 344 SN - 9781101980330 KW - Consumidores : Comportamiento KW - Marketing : Aspectos psicológicos ER -