TY  - BOOK
T1  - Mobile marketing : achieving competitive advantage through wireless technology
A1  - Michael, Alex
LA  - English
PP  - Oxford etc.
PB  - Butterworth-Heinemann
YR  - 2006
ED  - 1a edición
UL  - https://colectivo.uloyola.es/Record/L216704
OP  - 237
SN  - 9780750667470
SN  - 0750667478
KW  - Marketing digital
KW  - Comunicación en marketing
ER  -