Scott, D. M. (2007). The New rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly (1st edition.). Hoboken, New Jersey: John Wiley & Sons.
Citación estilo ChicagoScott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly. 1st edition. Hoboken, New Jersey: John Wiley & Sons, 2007.
Cita MLAScott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly. 1st edition. Hoboken, New Jersey: John Wiley & Sons, 2007.
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