Scott, D. M. (2007). The New rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly (1st edition.). Hoboken, New Jersey: John Wiley & Sons.
Chicago Style CitationScott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly. 1st edition. Hoboken, New Jersey: John Wiley & Sons, 2007.
MLA CitationScott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly. 1st edition. Hoboken, New Jersey: John Wiley & Sons, 2007.
Warning: These citations may not always be 100% accurate.