TY  - BOOK
T1  - The New rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
A1  - Scott, David Meerman, 1961-
LA  - English
PP  - Hoboken, New Jersey
PB  - John Wiley & Sons
YR  - 2007
ED  - 1st edition
UL  - https://colectivo.uloyola.es/Record/L216711
OP  - 275
SN  - 9780470113455
KW  - Marketing digital
ER  -