APA Citation

Parente, D. (2000). Advertising campaign strategy: A guide to marketing comunication plans (2a edición.). Mason, Ohio: South-Western, Thomson Learning.

Chicago Style Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Comunication Plans. 2a edición. Mason, Ohio: South-Western, Thomson Learning, 2000.

MLA Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Comunication Plans. 2a edición. Mason, Ohio: South-Western, Thomson Learning, 2000.

Warning: These citations may not always be 100% accurate.