Cita APA

Parente, D. (2000). Advertising campaign strategy: A guide to marketing comunication plans (2a edición.). Mason, Ohio: South-Western, Thomson Learning.

Citación estilo Chicago

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Comunication Plans. 2a edición. Mason, Ohio: South-Western, Thomson Learning, 2000.

Cita MLA

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Comunication Plans. 2a edición. Mason, Ohio: South-Western, Thomson Learning, 2000.