TY  - BOOK
T1  - Advertising campaign strategy : a guide to marketing comunication plans
A1  - Parente, Donald
LA  - English
PP  - Mason, Ohio
PB  - South-Western, Thomson Learning
YR  - 2000
ED  - 2a edición
UL  - https://colectivo.uloyola.es/Record/L222621
OP  - 371
SN  - 003021114X
KW  - Plan de Marketing
ER  -