Cita APA

Armstrong, G., Opresnik, M. O., & Kotler, P. 1. (2012). Marketing: An introduction (second edition.). Harlow, England: Pearson.

Citación estilo Chicago

Armstrong, Gary, Marc O. Opresnik, and Philip 1931- Kotler. Marketing: An Introduction. second edition. Harlow, England: Pearson, 2012.

Cita MLA

Armstrong, Gary, Marc O. Opresnik, and Philip 1931- Kotler. Marketing: An Introduction. second edition. Harlow, England: Pearson, 2012.