TY  - BOOK
T1  - Marketing : an introduction
A1  - Armstrong, Gary, 1960-
A2  - Opresnik, Marc O.
A2  - Kotler, Philip 1931-
LA  - English
PP  - Harlow, England
PB  - Pearson
YR  - 2012
ED  - second edition
UL  - https://colectivo.uloyola.es/Record/L222730
OP  - 603
SN  - 9780273762607
KW  - Marketing
ER  -