APA Citation

Engel, J. F. (2000). Promotional strategy: An integrated marketing communication approach (Ninth edition.). Ohio: Pinnaflex.

Chicago Style Citation

Engel, James F. Promotional Strategy: An Integrated Marketing Communication Approach. Ninth edition. Ohio: Pinnaflex, 2000.

MLA Citation

Engel, James F. Promotional Strategy: An Integrated Marketing Communication Approach. Ninth edition. Ohio: Pinnaflex, 2000.

Warning: These citations may not always be 100% accurate.