Cita APA

Engel, J. F. (2000). Promotional strategy: An integrated marketing communication approach (Ninth edition.). Ohio: Pinnaflex.

Citación estilo Chicago

Engel, James F. Promotional Strategy: An Integrated Marketing Communication Approach. Ninth edition. Ohio: Pinnaflex, 2000.

Cita MLA

Engel, James F. Promotional Strategy: An Integrated Marketing Communication Approach. Ninth edition. Ohio: Pinnaflex, 2000.

Precaución: Estas citas no son 100% exactas.