TY  - BOOK
T1  - Promotional strategy : an integrated marketing communication approach
A1  - Engel, James F.
LA  - English
PP  - Ohio
PB  - Pinnaflex
YR  - 2000
ED  - Ninth edition
UL  - https://colectivo.uloyola.es/Record/L222731
OP  - 690
SN  - 1893673057
KW  - Marketing
ER  -