TY  - BOOK
T1  - Positioning : the battle for your mind
A1  - Ries, Al
A2  - Trout, Jack
LA  - English
PP  - New York etc.
PB  - McGraw-Hill
YR  - 2001
UL  - https://colectivo.uloyola.es/Record/L222911
OP  - 213
SN  - 0071373586
KW  - Posicionamiento (Publicidad)
ER  -